First-to-Market Program: Phase & Function
Overview: I helped launch this first-to-market program that allows women to align their menstrual cycles with their exercise routines, eating habits, and emotional wellbeing. This included product naming, clinical messaging, brand storytelling, and many other components.
Brand Campaign: Muscle Memories
Overview: This campaign aimed to present one of Pvolve’s differentiating qualities—the ability to help your body make muscle memories—in a tongue and cheek way.
Print Mailer: Getting Started
Overview: An example of a customer onboarding experience that’s simple, seamless, and engaging.
Product Campaign: Recover 9
Overview: My work with launching Pvolve’s Recover 9 drink included product naming and a creative campaign launch across all channels.
Brand Campaign: P.volve Unfiltered
Overview: In an effort to reduce the stigma around women’s health topics—such as periods, breast cancer, sexual health—we created a completely unfiltered campaign. The goal was to put these issues at the forefront while still using clinical expertise to help our member base with issues they deal with every day.
Brand Campaign: Equipment Insert
Overview: This campaign introduced a premium piece of fitness equipment while using the ‘muscle memories’ concept, bridging the gap between product introduction and brand storytelling.
Product Spotlight: p.3 trainer
Overview: A similar product spotlight to above, but more of a descriptive how-to. These spotlights required close work with the training team and designers to ensure we’re showcasing the product in the best way.