OOH Brand Relaunch
Overview: Upon first joining EHE Health, I assisted with a campaign to reintroduce the brand to the world. This included OOH assets and video scripting to go live in Times Square, Rockefeller Center, and other key markets.
Brand Messaging
Overview: Consistently auditing and refining the brand’s voice, tone, and messaging pillars to ensure all are communicated properly across the brand.
Monthly Evergreen Content
Overview: This evergreen content, which includes digital screens, newsletters, and one-pagers—uses seasonal or timely messaging to engage members across different mediums.
Whitepapers & Case Studies
Overview: Our library of whitepapers and case studies are written for a B2B audience and highlight the value prop for employers.
Website Redesign
Overview: I spearheaded content for a website overhaul that included highlighting more engaging brand messaging, differentiators, and a better onboarding experience.