Quarterly cross-channel activation campaigns aimed at providing members with all the information needed about their health benefit. Always includes data-backed subject line choices, prominent CTAs, and clinically-sound messaging.

A multi-platform brand relaunch, reintroducing EHE to the world with new messaging and a fresh look and feel. Included market research, scripting, and voiceover collaboration.

How do you launch a health app in an already crowded market? Break through the noise with straightforward headlines, simple designs, and a human-first approach.

A sampling of digital materials — website, organic and paid social — each maintaining brand cohesion throughout.

Hard copies are no longer a thing of the past. Samples include a letter from a doctor, a seasonal postcard, and a monthly magazine featuring timely health topics.

Some of my work includes creating employer-facing materials aimed at engaging new prospective clients. Here, you’ll find a white paper, a case study, and a one pager about EHE for company-wide health.

My work with launching Pvolve’s Recover 9 drink included product naming and a creative campaign launch across all channels.

An example of a customer onboarding experience that’s simple, seamless, and engaging.

This campaign introduced a premium piece of fitness equipment with the goal of combining product info with brand storytelling.

Featured in Toast

A philanthropy feature in Latina Magazine, Spring 2017

Featured in mindbodygreen’s sex column